Health and Fitness Production vs. Consumption
Chris Garay

It’s 5:45 AM and John’s alarm goes off. After a swig of the generic pre-workout mix from the local GNC store, he jumps in his car and heads to the gym.

Today’s workout is yet another bodybuilding routine he found in the latest issue of Men’s Health magazine. After a brief warm-up of 5 minutes on the elliptical, he starts chipping away at his superset of bench presses and bicep curls. Or was it supposed to be lat pull-downs? And what about the sets and reps&...

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